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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
Cendant : The US Travel Conglomerate's Growth Strategies
Publication Year : 2004
Authors: Shalini, D. Satish
Industry: Travel
Region: USA
Case Code: MAA0030
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Cendant, the travel and real estate conglomerate in the US, marked another consolidation in the travel industry by acquiring an Internet travel site, Orbitz in October 2004. Coupled with the acquisitions of other major travel-related companies like Galileo Inc., Cheap Tickets and Lodging.com, the Orbitz deal is expected to make Cendant the second largest online travel reservation company in the world after InterActiveCorp (IAC).
Pedagogical Objectives:
- To discuss the growth strategies adopted by Cendant to become a leading vertically integrated player in the global travel industry.
Keywords : Cendant;Mergers, Acquisitions, Alliances Case Study; Orbitz; US travel and real-estate industry; Travel companies in US; Sabre holdings; Expedia; Travelocity.com; Inter Active Corporation; Cheap tickets; Galileo Inc; Travel industry's vertical integration; Consolidation in US travel industry; Cendant's vertical growth strategy; Computerised travel reservation company; On-line travel industry
